Ricky Gutierrez

Ricky Gutierrez is the founder of PitStop, the back-office SaaS used by food truck operators across the U.S. to track events, permits, profit-per-event, and weekly numbers. PitStop was built after Ricky's first food truck year in Florida ($186,000 in sales, $34,000 in the red), when he couldn't find a single tool that showed him which events actually made money. He writes about permits, profitability, and the operational realities most food truck blogs skip.

PitStop started after a Florida year where the math didn't work out. The truck did $186k in sales and lost $34k. The problem wasn't customers, food, or hustle. It was that no tool existed to show which events actually made money. Every Sunday meant a spreadsheet that didn't quite work. So PitStop got built. Today it tracks events, profit-per-event, permit renewals, expenses, and weekly numbers for hundreds of operators.

The guides on this blog cover what I learned the hard way: which permits you actually need by state, what events are worth rebooking, what the real first-year numbers look like, and the parts of the business that nobody who has never run a truck will tell you about.